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Canada’s Smartest Luxury Choice

Why Choose Moissanite?

When it comes to fine jewelry

There are more options than ever before: diamonds, lab diamonds, cubic zirconia (CZ), and moissanite.

But only one gemstone delivers the perfect balance of brilliance, durability, price, and ethics: Moissanite.

At MOISS & CO Canada, every piece is handmade with precision using only the finest D-color, VVS+ moissanite stones. No mass production. No shortcuts. Just brilliance, fire, and craftsmanship that rivals the world’s best diamonds—without the diamond price tag.

Here’s why more Canadians are choosing moissanite over every other gemstone.

WHY CHOOSE MOISSANITE?

Unmatched Brilliance

Moissanite has a higher refractive index (2.65–2.69) than diamonds, which means it reflects more light and produces more sparkle.

Compared side by side, moissanite outshines diamonds, CZ, and other gemstones every time.

WHY CHOOSE MOISSANITE?

Built to Last

Scoring 9.25–9.5 on the Mohs hardness scale, moissanite is nearly as hard as a diamond and much tougher than CZ.

It resists scratches, chips, and clouding - making it ideal for everyday luxury wear.

WHY CHOOSE MOISSANITE?

Smarter Value

Why pay tens of thousands for a diamond when you can enjoy the same look (and more fire an sparkle) at a fraction of the cost?

Moissanite is premium luxury made accessible - so you can go bigger and bolder without compromise.

WHY CHOOSE MOISSANITE?

Ethical & Sustainable

Unlike mined diamonds, moissanite is always lab-grown, conflict-free, and eco-friendly.

And with Moiss & Co Canada every piece is handmade, you’re investing in jewelry that’s both sustainable and artisanal.

WHY CHOOSE MOISSANITE?

The MOISS & CO Difference

Not all moissanite jewelry is created equal. At MOISS & CO, we set ourselves apart with:

  • Handmade quality: no mass production, only artisan craftsmanship
  • D-Color, VVS+ clarity stones: flawless sparkle, every time
  • Canadian expertise: proudly serving customers across Canada
  • Pieces that pass diamond testers: luxury look & performance without compromise

Choose moissanite. Choose MOISS & CO. Choose brilliance that lasts forever.

Compare Moissanite to Other Gemstones

To help you make the best choice, we’ve created in-depth comparison guides:

Moissanite vs Diamonds

Moissanite vs Cubic Zirconia (CZ)

Moissanite vs Lab Diamonds

Moissanite vs Other Gemstones

Each guide breaks down sparkle, durability, price, and ethics so you can see exactly why moissanite is the clear winner when shopping for jewelry in Canada that will make a statement.