When investing in fine jewelry,
Two gemstones are always at the center of the conversation: diamonds and moissanite.
While diamonds have long carried the “traditional” label, moissanite has emerged as the smarter, more luxurious choice for those seeking maximum brilliance, durability, and value.
At MOISS & CO Canada, every piece is handmade with precision using only the finest D-color, VVS+ moissanite stones. We do not mass produce. Each necklace, ring, bracelet, and pair of earrings is crafted to perfection - so you can wear a jewel that truly stands apart.
Below we compare moissanite against diamonds, to give you a clear perspective of the pro's and con's of each so you can make an informed decision.

Moissanite vs Diamonds
Brilliance and Sparkle
Moissanite: Known as the world’s most brilliant gemstone, moissanite has a higher refractive index (2.65–2.69) than diamonds. This means moissanite reflects more light, producing fiery rainbow flashes that turn heads everywhere.
Diamonds: While diamonds shine beautifully, their sparkle is more subtle. They reflect more white light and less fire than moissanite.
✅ Winner: Moissanite — unmatched brilliance and fire.

Moissanite vs Diamonds
Durability and Everyday Wear
Moissanite: With a hardness rating of 9.25–9.5 on the Mohs scale, moissanite is nearly as tough as diamonds. It resists scratches, chips, and clouding—ideal for everyday wear.
Diamonds: At 10 on the Mohs scale, diamonds are the hardest natural material on earth. While durable, they can still chip at vulnerable angles.
✅ Winner: Tie — both offer lifetime durability.

Moissanite vs Diamonds
Price and Value
Moissanite: Costs a fraction of the price of diamonds while delivering more sparkle. A 2-carat moissanite ring can cost thousands less than the same size diamond.
Diamonds: Natural and lab-grown diamonds are priced much higher per carat, driven by rarity, marketing, and industry control.
✅ Winner: Moissanite, the smarter luxury jewelry choice without the markup.

Moissanite vs Diamonds
Ethics and Sustainability
Moissanite: Always lab-grown, moissanite is conflict-free, eco-friendly, and sustainable. With handmade craftsmanship in Canada, each piece supports responsible, artisanal jewelry making.
Diamonds: Mined diamonds can raise ethical and environmental concerns. Lab diamonds are conflict-free, but they remain much costlier than moissanite.
✅ Winner: Moissanite - ethical, sustainable, and handmade with precision.

Moissanite vs Diamonds
Appearance and Authenticity
Moissanite: Premium moissanite stones are D-color and internally flawless, making them nearly indistinguishable from diamonds to the naked eye. They even pass most diamond testers due to their thermal properties.
Diamonds: Natural diamonds have unique inclusions and prestige, but visually, they are often identical to moissanite - just with less fire (colorful sparkle).
✅ Winner: Moissanite - the diamond look with even more brilliance and light refraction.
Quick Comparison Chart
Feature | OUR Moissanite | Diamonds (Mined & Lab) |
---|---|---|
Sparkle / Fire | Brilliant, rainbow fire | Brilliant, subtle fire |
Hardness (Mohs) | 9.25–9.5 | 10 |
Durability | Lifetime sparkle | Lifetime durability |
Cost | Affordable luxury | Expensive |
Ethical / Eco | Lab-grown, sustainable, handmade in Canada | Mined = concerns, Lab = ethical |
Diamond Tester | Passes | Passes |

Why Canadians Choose Moissanite
For discerning buyers in Canada and beyond, see why moissanite offers more brilliance, durability, and value than diamonds. With its unmatched sparkle and ethical sourcing, it represents modern luxury done right.
At MOISS & CO. CANADA, we elevate moissanite even further by ensuring every piece is handmade with care and precision. No mass production. No shortcuts. Just artistry, quality, and brilliance you can see and feel.